As you may have already deduced, I graduated from college earlier this year. Graduated! Diploma and all. In order to graduate, I needed to create a Senior Project and display it in a local gallery. This I did and had a great time in the process. You will not be surprised to learn that I used this project as an excuse to sit around and watch classic films as research. So, please have a look! I’m finally ready to share it with you.The project is a marketing campaign for a classic film festival I named End of the Line. It’s a festival of 5 classic Noir films all centering around trains. It took me ages to decide which to choose, but I narrowed it down to:
The Lady Vanishes (1938)
Double Indemnity (1944)
Terror By Night (1946)
The Tall Target (1951)
The Narrow Margin (1952)
The campaign consists of a logo, 5 redesigned film posters, 6 ticket designs, a website and a display area for the gallery. In addition, I designed trading cards with my information on them to give to patrons and a teaser poster to advertise my project at the show. We needed to have an artist’s statement/thesis to hang on the wall next to our projects, too.
In the creation of a marketing campaign for a five film festival of classic Noir drams, I highlight fresh aspects of the films presented. With the intent of piquing the interest of young adults, I have rebranded the films with vintage inspired graphics and factual interpretations of the plots. The common thread tying all five films together is the fact that each plot centers around a train journey gone awry.
The supporting promotional materials serve both a functional and commemorative purpose in the campaign. Intended for use in small theatres across the country, the campaign would be available for owners to purchase and host at their discretion.
One of the reasons I decided to pursue this project was the frustration I felt attempting to explain the incredible world of classic movies to people my age. I have actually talked with people who refused to watch a classic film “because it’s black and white.” I remember the conversation well, probably because that comment was akin to The Hulk punching me in the face. Before that, I naively believed everyone would be excited to hear about this wonderful cinematic world I had discovered.
Armed with this knowledge of general oafishness, I set out to reveal the stylish, fascinating and wholly worthy nature of classic movies in a way the younger generations could appreciate. I soon realized the most important piece of this mission would be the redesigned posters. Clean, bold and easy to understand at a glance were my goals. I wanted to depict the films truthfully and in a visually appealing way without giving away any plot points, but at the same time hold the interest of diehard fans.
The tickets were the easiest piece to design, but the hardest to get printed successfully. If you look closely, you can see every one of them is perforated so the stub can be separated from the ticket. The festival pass even has 5 perforations on the same ticket. You can imagine how a printer handled this. They printed the tickets (all 350 of them…) and forgot to perforate them. I nearly died when the man called and told me that the day before the show opened. I’m not a pushy person at all, but I told him in no uncertain terms he better get them fixed and fast. Thankfully, they were.
Anyway, for these tickets I wanted to combine the idea of movie tickets and train tickets with the integration of a vintage railroad hole puncher. Every ticket has a white circle on the back to be punched at the time you enter the theatre. It’s a purely commemorative gesture, but I felt it was an important touch to lend a train journey feel to the promotional materials. This punch was a lucky Etsy find – it creates a bee wing shape!
eotlff.com – This little site made me so happy when it was finished. I wrote the code for every single thing you see there. All the hovers, all the links, every image you see. I typed out every single character that makes this site work. I even bought a domain and uploaded the whole tidy little package to the server. Be sure to take a peek at the Films page. That was my favorite part to code. (I’m told it doesn’t look to full advantage in Internet Explorer, though…)
Apologies for the subpar photos – no matter how I tried, I couldn’t get a decent photo in this space! It looked marvelous in person, I promise. The black backdrop is a 6′ by 8′ vinyl banner I designed. See those map dots? Those are the actual departure and destination cities in each of the movies, arranged with mild geographical accuracy. (I fretted over the fact it wasn’t geographically correct for months. Eventually, I realized it didn’t matter all that much.) The vintage suitcases were an almost-last-minute revelation that helped bring the whole project together. I tied the stacks with jute rope and thick wire to prevent anyone walking off with them. It worked well!
The incredible sample suitcase served as a holder for the tickets and trading cards. Visitors to the show were allowed to take those as souvenirs. I had to take this suitcase to a metal shop and have a piece of metal cut to fit so it would stay open. The man who helped me figure out the fix was the nicest guy. He made the problem of transforming this suitcase into a display piece a fun adventure, instead of the headache I was anticipating.
THE TEASER POSTER
About a month before the show opened in the main gallery, a smaller gallery hosted a show of the teaser posters my class created. The design above was one of my original ideas, but I couldn’t find a way to make it work with one of the movies. It turned out to be the perfect solution for this poster. The blue circle contains a block of text we absolutely had to have on our posters (mandate from the college’s marketing department). It contained the name of our college and the exact place of the main show. I’ve changed it to gibberish now, but you get the idea. At the time, the QR code in the lower right corner created a reminder for the event in your phone if you scanned it. It now leads straight back here to my blog.
Even though this was the only project I’ve ever worked on that brought me close to tears, it’s my favorite. I’m proud of it, even after looking at it for the first time since it was completed back in April. (I have a policy of putting away all my finished work and taking it out again months later to reassess it. When you are in the thick of an idea, it’s difficult to see it with critical eyes.) That said, I’m really interested in your opinions. In fact, the whole time I worked on this, I kept considering what you guys would think. Did I do the films justice? Are the posters appealing to people who know all about the films? You tell me.
I’ve finally summoned up enough courage to share this here, so please don’t be shy with your thoughts!